By Bianca Smith

Civic Engagement is defined as “individual and collective actions designed to identify and address issues of public concern.” After attending client meetings with Capital Area Special Olympics (CASOL), we at Elevate have identified lack of funding as the biggest issue. With this in mind, we are striving to obtain dedicated donors by developing a set of collective actions in our campaign. We hope that this campaign will alleviate CASOL’s worry about lack of funding by the end of next year.

In a previous blog post, “The Beginning of Service Learning with Capital Area Special Olympics”, Maria Fournier discussed the principles of service learning and how impactful the work generated by students can be throughout the community. As a nonprofit public relations firm, we are confident that the impact created from this campaign will be nothing but positive and have a long lasting and successful effect on CASOL.

Civic engagement and corporate responsibility are vital components of service learning, but are not limited to it. Both concepts can stand alone and can be driving factors in arenas beyond that of service learning. Both concepts are actively present within Elevate Communications’ work with Capital Area Special Olympics of Louisiana. defines social responsibility as an organization who is “acting with concern and sensitivity, aware of the impact of your actions on others, particularly the disadvantaged.” Social responsibility has become the forefront of our mission statement as we take our talents into the community and help bring it closer together. We at Elevate Communications have taken CASOL’s issues to heart and are working around the clock to make sure their disadvantages are a thing of the past. With great concern and thorough implementation, we hope to heighten CASOL’s realm of funding and awareness.

With our campaign strategy now in concrete planning stages, we hope to use our expertise, engage with our nonprofit, and work with them to create sound strategies to address their concerns. In addition, we will use our position as a public relations firm to make sure all of CASOL’s needs are met and act accordingly to each issue. As a nonprofit public relations firm, it is our duty and responsibility to make sure that the work we generate is not only beneficial to Capital Area Special Olympics, but to the community as a whole.

Works Cited:

Civic Engagement. (2015). Retrieved October 7, 2015

Fournier, M. (2015, September 15). The Beginning of Service-Learning with Capital Area Special Olympics of Louisiana. Retrieved October 7, 2015, from

Special Olympics Louisiana. (2014). Retrieved October 7, 2015, from

Social Responsibility. (2014). Retrieved October 7, 2015, from